TIMETIME Person of the Year is the annual selection of the individual or group with the greatest impact on our world. Also includes Businessperson of the Year, Athlete of the Year, Entertainer of the Year and Guardians of the Year.
TIME Person of the Year
For TIME’s 2021 Person of the Year, I helped evolve the campaign into a multi-platform cultural
moment, translating the magazine’s iconic editorial franchise into dynamic brand expressions
across motion, social, and digital.
Building on the record-setting success of the 2021 campaign—featuring Elon Musk and Alicia Keys,
which garnered 886K social mentions, 13.5B in reach, and 9.2M reader poll votes—the 2022 brief demanded equally high-impact creative that honored TIME’s legacy while pushing its relevance. I crafted visually resonant assets that amplified the announcement across channels, strengthened audience connection,
and reinforced TIME’s position at the center of the cultural zeitgeist.
Services
Graham McDonnell: VP Brand & Design
Nick Johnson: Designer
Tools
Adobe Photoshop, Adobe Illustrator
Person of The Year Social Post.
TIME Person of the Year 2021
Tools:
Adobe After Effects, Adobe Photoshop