WOMEN OF THE YEAR 2022
I co-led the creative execution for TIME’s 2022 Woman of the Year campaign, crafting a compelling visual narrative that celebrated the honoree’s impact while extending TIME’s editorial voice across social, motion, and digital platforms.
The campaign built on TIME’s legacy of amplifying influential women and drove strong engagement through a cohesive design system that balanced gravitas with contemporary cultural relevance. The activation helped solidify TIME’s leadership in highlighting powerful female voices on the global stage.
Services
Graham McDonnell: VP Brand & Design
John Haddock: Brand & Events Design Lead
Nick Johnson: Designer
Tools
Adobe Photoshop, Adobe Illustrator
Kerry Washington Used to Play a Political Power Broker on TV. Now She Is One.
Kerry Washington was an activist long before she became a star. She’s best known for her roles onscreen—particularly D.C. fixer Olivia Pope on Shonda Rhimes’ Scandal, which ran from 2012 to 2018—but after the 2016 election, Washington threw herself into political activism.
