Brand Partnerships
Ad Products.
I supported the design of Peacock’s ad product suite, creating branded templates and campaign visuals tailored for NBCUniversal partners. The goal was to make Peacock’s ad offerings feel premium, flexible, and brand-safe across diverse media clients. I developed modular systems that streamlined customization while maintaining visual consistency—balancing performance goals with network-level polish. The work helped unify partner-facing communications and improved clarity and adoption across ad sales channels.
Tools
Figma, Adobe Photoshop, Adobe Illustrator
Services
Nick Johnson: Designer & Art Director
McDonalds Binge Ad
Working with animator Neil Benjamin, I created storyboards for a McDonald's collaboration. The result was a Peacock binge ad for
in-app experience.
Services
Nick Johnson: Designer & Art Direction
Neil Benjamin: Animator
Tools
Figma, Adobe Photoshop, Adobe Illustrator, Adobe After Effects
FIFA26 x Telemundo x Peacock Creative
I helped design the creative production playbook for FIFA26 coverage across Telemundo and Peacock, aligning brand guidelines, content systems, and visual direction across multiple internal teams and external partners. The challenge was unifying three distinct brands under a shared design language for broadcast, digital, and social outputs. I developed scalable visual frameworks, lockups, and modular templates that balanced cultural nuance with visual consistency—enabling smooth creative execution across hundreds of deliverables leading into the tournament.
Nick Johnson: Designer & Art Director
Emily DeSantis: Designer & Art Director
Services
Tools
Powerpoint, Adobe Photoshop, Adobe Illustrator
Google Gemini x Wicked
I co-developed a strategic pitch deck exploring how Google’s AI tools could amplify NBCUniversal’s Wicked IP across content, marketing, and fan engagement.
The challenge was to merge cutting-edge generative tech with a beloved entertainment property—without diluting brand integrity.
I designed a deck that framed AI as a creative collaborator, illustrating concepts like audience-personalized trailers,
AI-curated fan experiences and scalable worldbuilding extensions. The result was a visually rich, narrative-driven toolkit that positioned AI as a force multiplier for legacy IP and a catalyst for immersive, future-forward storytelling.
Services
Nick Johnson: Designer & Art Director
Emily DeSantis: Designer & Art Director
Tools
Powerpoint, Adobe Photoshop, Adobe Illustrator, Google Gemini
NBCU Open doors
As part of NBCUniversal’s Open Doors Program, I helped shape the visual language for an initiative centered on expanding access and opportunity within the creative industry. In partnership with Aaron Walton (Walter Isaacson) and internal stakeholders, I developed cohesive design systems and campaign assets across digital and experiential channels, balancing brand standards with expressive, human-centered storytelling. The work supported participant engagement while advancing enterprise-level brand and cultural goals.
Tools
Figma, Adobe Photoshop, Adobe Illustrator
Services
Nick Johnson: Designer & Art Director
Objective
Show support for small businesses post COVID-19 pandemic alongside advertising partners.
Strategy
To support small business owners everywhere, we built a high-impact, always-on initiative that transcended platform and language. NBCU’s Open Doors (Abriendo Caminos) was positioned as a premier destination for owners seeking accessible, no-cost marketing expertise. The experience featured in-house “Marketing 101” content, curated articles from TODAY, Telemundo, and CNBC, and partner resources from State Farm, all delivered in a dual-language format. Donated linear and digital media, social amplification, editorial placements, and rotating banner ads sustained traffic and kept the initiative top of mind.
Success
Through linear, digital, and social awareness efforts, the initiative drove significant traffic to the web playbook, increased engagement with aggregated content, and generated inbound interest from both small business owners and advertisers seeking to support the program. Most importantly, Open Doors continues to deliver actionable resources and practical education to the entrepreneurs who need it most.
Web
Press
For NBCUniversal’s Universal Ads, I helped define the visual foundation of a new identity for the company’s advanced advertising organization. Working closely with internal brand teams, I led logo concepting and refinement, focusing on clarity, scalability, and cross-platform performance. The resulting mark establishes a confident, contemporary presence that reflects both NBCUniversal’s legacy and Universal Ads’ role in shaping the future of advertising.
Tools
Adobe Photoshop, Adobe Illustrator
Services
Nick Johnson: Designer & Art Director
Logo development
I helped define the visual foundation for Universal Ads by developing the logo and core identity system. The work focused on balancing the credibility of premium television with the clarity and accessibility of a modern self-serve platform.
The identity centers on a clean, flexible mark supported by a confident, scalable visual system designed to perform across web, product, and partner touchpoints. The result is a cohesive brand presence that reflects Universal Ads’ mission to make high-quality TV advertising simple, trustworthy, and approachable for brands of any size.
