Brand Partnerships
Ad Products.
I supported the design of Peacock’s ad product suite, creating branded templates and campaign visuals tailored for NBCUniversal partners. The goal was to make Peacock’s ad offerings feel premium, flexible, and brand-safe across diverse media clients. I developed modular systems that streamlined customization while maintaining visual consistency—balancing performance goals with network-level polish. The work helped unify partner-facing communications and improved clarity and adoption across ad sales channels.
Tools
Adobe Photoshop, Adobe Illustrator
Services
Nick Johnson: Designer & Art Director
McDonalds Binge Ad
Working with animator Neil Benjamin, I created storyboards for a McDonald's collaboration. The result was a Peacock binge ad for
in-app experience.
Services
Nick Johnson: Designer & Art Direction
Neil Benjamin: Animator
Tools
Adobe Photoshop, Adobe Illustrator
FIFA26 x Telemundo x Peacock Creative
I helped design the creative production playbook for FIFA26 coverage across Telemundo and Peacock, aligning brand guidelines, content systems, and visual direction across multiple internal teams and external partners. The challenge was unifying three distinct brands under a shared design language for broadcast, digital, and social outputs. I developed scalable visual frameworks, lockups, and modular templates that balanced cultural nuance with visual consistency—enabling smooth creative execution across hundreds of deliverables leading into the tournament.
Nick Johnson: Designer & Art Director
Emily DeSantis: Designer & Art Director
Services
Tools
Adobe Photoshop, Adobe Illustrator
Google Gemini x Wicked
I co-developed a strategic pitch deck exploring how Google’s AI tools could amplify NBCUniversal’s Wicked IP across content, marketing, and fan engagement.
The challenge was to merge cutting-edge generative tech with a beloved entertainment property—without diluting brand integrity.
I designed a deck that framed AI as a creative collaborator, illustrating concepts like audience-personalized trailers,
AI-curated fan experiences and scalable worldbuilding extensions. The result was a visually rich, narrative-driven toolkit that positioned AI as a force multiplier for legacy IP and a catalyst for immersive, future-forward storytelling.
Services
Nick Johnson: Designer & Art Director
Emily DeSantis: Designer & Art Director
Tools
Adobe Photoshop, Adobe Illustrator
NBCU Open doors
I led the creative development of the visual identity and communications system for NBCU Open Doors, an internal initiative focused on access, equity, and inclusion across NBCUniversal. The challenge was to craft a brand that felt both purpose-driven and future-ready—resonating across departments and talent pipelines. I built a modular design system, including flexible layouts, iconography, and tone of voice, adaptable across internal decks, digital platforms, and social campaigns. The outcome was a cohesive, values-aligned toolkit that helped unify messaging and amplify NBCU’s commitment to long-term cultural change.
Tools
Adobe Photoshop, Adobe Illustrator
Services
Nick Johnson: Designer & Art Director
