TIME
BRANDED CONTENT
Branded Comms
One major challenge was overhauling all creative processes, structures, and team systems. This included revamping brand guidelines, creating a brand communication library, a new digital media kit, and distinct email newsletter identities.
Spearheaded by the VP of Creative & Design Graham McDonnell, I supported in elevating the designs, template layouts and maintaining
this beautiful system.
Services
Graham McDonnell: VP Brand & Design
Nick Johnson: Designer
Tools
Adobe Photoshop, Adobe Illustrator, Keynote, Powerpoint
TIME
SUBSCRIPTIONS
In 2021, TIME’s revenue increased by nearly 30%, the highest year-over-year growth in well over a decade, reversing years of declines. TIMES’s global reach also grew to 105M+ and reader engagement rose to an all-time high.
Services
Graham McDonnell: VP Brand & Design
Nick Johnson: Designer
Tools
Adobe Photoshop, Adobe Illustrator, Adobe After Effects
TIME MAGAZINE
Next Generation Leaders
TIME Magazine - 2021 - Next Generation Leaders Social Post
Tools
Adobe Photoshop, Adobe Illustrator, Adobe After Effects
TIME
AARP
THE CHANGING ROLES OF CAREGIVING
In partnership with AARP, Red Border by TIME provided a new perspective on caregiving and highlighted the ways individuals may be a caregiver without even realizing it. The Changing Roles of Caregiving breaks down various types of caregiving and explain how and why each is so important to caring for our aging loved ones.
Services
Graham McDonnell: VP Brand & Design
Nick Johnson: Designer
Freelance Illustrator: Illustrations
Tools
Adobe Photoshop, Adobe Illustrator
9 M
Video views in total
2 min
Average time engaging with content
TIME
AUDI
DRIVING INTO A NEW ERA
AUDI partnered with Red Border by TIME to highlight its passion for progress and showcase the future of mobility. In a visually-driven 3-part series, consumers were taken on a virtual tour of AUDI’s two new concept cars. These vehicles demonstrate the exciting technological possibilities, innovation and designs.
Services
Graham McDonnell: VP Brand & Design
Nick Johnson: Designer
Tools
Adobe Photoshop, Adobe Illustrator
7.4 M
Video views in total
39%
Uplift in audience perception of
Audi as a sustainable company
184%
Impressions against goals
TIME
BEST INVENTIONS
GENIUS IDEAS, RECOGNIZED.
For over two decades, TIME Best Inventions has recognized the products, software, and services shaping our world—from breakthroughs in science and technology to innovations that make daily life smarter, easier, and more sustainable. Each year, TIME editors assemble a collection of the world’s most groundbreaking inventions, and yours could be among them.
Services
Graham McDonnell: VP Brand & Design
Nick Johnson: Designer
Tools
Adobe Photoshop, Adobe Illustrator, Adobe InDesign
Global Recognition
Businesses are promoted across TIME’s print magazine, website, and social media platforms, reaching a global audience of 120 million.
Sales Opprotunities
Boosted visibility and credibility, driving new interest from customers and investors, and helping propel business to the next level.