TIME
BRANDED CONTENT
Branded Comms
One major challenge was overhauling all creative processes, structures, and team systems. This included revamping brand guidelines, creating a brand communication library, a new digital media kit, and distinct email newsletter identities.
Spearheaded by the VP of Creative & Design Graham McDonnell, I supported in elevating the designs, template layouts and maintaining this beautiful system.
Graham McDonnell: VP Brand & Design
Nick Johnson: Designer
TIME
SUBSCRIPTIONS
In 2021, TIME’s revenue increased by nearly 30%, the highest year-over-year growth in well over a decade, reversing years of declines. TIMES’s global reach also grew to 105M+ and reader engagement rose to an all-time high.
Graham McDonnell: VP Brand & Design
Nick Johnson: Designer, Art Direction
Next Generation Leaders
TIME Magazine - 2021 - Next Generation Leaders Social Post
TIME
AARP
THE CHANGING ROLES OF CAREGIVING
In partnership with AARP, Red Border by TIME provided a new perspective on caregiving and highlighted the ways individuals may be a caregiver without even realizing it. The Changing Roles of Caregiving breaks down various types of caregiving and explain how and why each is so important to caring for our aging loved ones.
Graham McDonnell: VP Brand & Design, Art Direction
Nick Johnson: Designer, UX/UI
Freelance Illustrator: Illustrations
9 M
Video views in total
2 min
Average time engaging with content
TIME
AUDI
DRIVING INTO A NEW ERA
AUDI partnered with Red Border by TIME to highlight its passion for progress and showcase the future of mobility. In a visually-driven 3-part series, consumers were taken on a virtual tour of AUDI’s two new concept cars. These vehicles demonstrate the exciting technological possibilities, innovation and designs.
Graham McDonnell: VP Brand & Design, Art Direction
Nick Johnson: Designer
7.4 M
Video views in total
39%
Uplift in audience perception of
Audi as a sustainable company
184%
Impressions against goals
