P.volve Sculpt & Tone With A Low-Impact, Results Driven Workout
P.volve Sculpt & Tone With A Low-Impact, Results Driven Workout
I co-led the creative direction for p.volve’s brand and seasonal campaign initiatives, focusing on reinforcing the company’s positioning as a modern, approachable fitness brand. The challenge was to create visually engaging, cohesive assets that translated the brand’s unique movement philosophy into compelling digital and physical touchpoints.
I developed flexible design systems for social, paid media, and retail, integrating bold typography, dynamic imagery, and consistent messaging to drive awareness and conversion. The work resulted in heightened brand engagement and established a reusable creative framework for future campaigns.
Moves for Change
As lead designer, I created a campaign that authentically connected p.volve’s brand values to racial justice while driving meaningful user participation. The concept tied workouts directly to impact—$10 donated per completed class—giving users a clear, motivating reason to engage.
I led the creative direction across the visual identity and digital assets, balancing movement, empowerment, and activism through clean, bold design and concise messaging.
The result was a community-driven initiative that merged wellness and advocacy, mobilized users around a measurable cause, and reinforced p.volve’s commitment to social responsibility.
Services
Nick Johnson: Creative Direction, Art Direction, Design
Tools
Adobe Photoshop, Adobe Illustrator
Make Moves
That Matter.
Make Your Gift Your Wish
Digital MembershipDo visions of a better butt dance in your head? Get the gift that gives more back.
Transform the holiday season into a vibrant fitness experience by orchestrating a series of festive workouts and seasonal activities that engage and inspire participants of all fitness levels.
Goal
Services
Jeff Leaf: Creative Director
Nick Johnson: Designer
Lauren Ewings: Designer
Tools
Adobe Photoshop, Adobe Illustrator
Get Your Fit Together
Maximize visibility and sales by showcasing both new and established products throughout the holiday season. Additionally, extend a warm invitation to prospective customers to join the P.volve community.
Goal
Services
Jeff Leaf: Creative Director
Gabe Sanchez: Art Direction
Nick Johnson: Designer
Lauren Ewings: Designer
Tools
Adobe Photoshop, Adobe Illustrator
Iconography
Services
Nick Johnson: Designer, Art Direction
Tools
Adobe Photoshop, Adobe Illustrator
Animation
Services
Nick Johnson: Designer, Art Direction
Tools
Adobe Photoshop, Adobe Illustrator, Adobe After Effects
Apparel
Services
Nick Johnson: Designer, Art Direction
Lauren Ewings: Designer, Art Direction
Tools
Adobe Photoshop, Adobe Illustrator
Branded mesh tank top
Branded oversized hoodie
Stripped pullover & joggers
Stripped joggers
Black Matte Hoodie
Product Design
Services
Jeff Leaf: Creative Direction
Stephanie Wineman: Product Director
Nick Johnson: Designer, Art Direction
Tools
Adobe Photoshop, Adobe Illustrator
Services
Jeff Leaf: Creative Direction
Lauren Ewings: Designer, Art Direction
Nick Johnson: Designer, Art Direction
Tools
Adobe Photoshop, Adobe Illustrator, Adobe InDesign
Beta Branding
Services
Tin Lazar: Creative Direction
Lauren Ewings: Designer, Art Direction
Nick Johnson: Designer, Art Direction
Tenth Crow: Creative Agency
Tools
Adobe Photoshop, Adobe Illustrator, Adobe InDesign
Challenge Real Impact.
Goal
Pvolve was introducing a new kind of workout, complete with custom-designed equipment tailored to their method. With a strong product in hand, they needed to carve out space in a crowded market. We helped develop a suite of brand-aligned tools for awareness, experience, and communication, ensuring they showed up with clarity and consistency wherever their growth took them.
Create flexible, on-brand materials that could be adapted across new markets, locations, and campaigns as the brand expands.
Design branded experiences at all touchpoints that improved the customer journey, from first impression to ongoing engagement.
