Fandom doesn't live in one lane. It lives everywhere.
Services
Dave Sheets: Executive Creative Director
Milton Lebron: Associate Design Director
Angela Valeri: Art Director & Designer
Nick Johnson: Art Director & Designer
Tools
Adobe Photoshop, Adobe Illustrator
Elevating the live event experience, the Xfinity way.
By partnering with BAHC Concert Series, we meet fans where they already are, celebrating fandom that goes beyond the game. The music. The culture. The shared moments they create together.
Enter a strategic partnership with the Bay Area Host Committee that transformed Xfinity's role from utility provider to essential cultural companion. A member-exclusive ecosystem anchored to the Live! concert series, with stage-side access and product integration so seamless it feels like magic.
Both of the exclusive lounges—Club Cortina and Club 415—had screens broadcasting Olympic coverage to tie into the other big cultural moment happening across the ocean.
The insight: Culture shifts when brands think beyond category conventions. When access feels earned, not advertised. When technology becomes invisible and connection becomes everything.
Benson Boone
Martin Garrix
Christ Stapleton
Xfinty Club Cortina
Xfinty Club Cortina
3D renders by Creative Director Milton Lebron
Xfinty 415 Club
Xfinty 415 Club
3D renders by Creative Director Milton Lebron